B2B Content Writer

Location: On-site in Cologne, or hybrid (in the area) or full remote in Germany
Contract Type: Fixed Term – 12 months
Team: Editorial Department

YouGov is adding to its B2B Content Team! This is new role and the person who fills it will be responsible for creating articles that showcase our data and expertise to clients and prospects in Germany.

This is an exciting, varied position that will cover a wide range of sectors. The content you create will be the basis for digital, PR, marketing and social activity, attracting prospects and engaging and informing existing clients. You will have a large degree of autonomy over what you write about so you will need to show that you have a keen sense of what is interesting to business readers.

What will I be responsible for? This role is designed to drive awareness of the YouGov brand in Germany through the creation of a steady stream of content that is based on the data we collect from consumers. In all, nearly a million members of the German public take our surveys.

You will:

  • Learn how to use the wide range of intuitive data tools we sell to clients
  • Work with senior stakeholders to come up with ideas for content, as well as content strategies
  • Analyze the data our tools provide to uncover interesting stories
  • Turn data into a range of short-form content (blogs, analysis, profiles pieces etc) to support the company’s marketing activities
  • Work across a range of sector verticals (eg automotive, sport, retail, leisure) to produce interesting and engaging content
  • Write and field your own questions in your own surveys to explore emerging trends or quantify existing ones
  • Work as part of a global content team which offers great support, help and advice
  • Work autonomously and independently to drive improvements in key metrics like users, impressions etc

What do I need to bring with me?

  • Good writing skills, great accuracy and attention to detail. Precision in your writing is essential in this role.
  • A strong news sense and a natural curiosity about people, their behaviors and their habits
  • German is your most comfortable language both spoken and written; you master English at a business level (the team communication stretches from Mexico to Singapore colleagues)
  • Strong numeracy skills – this isn’t a job where you can fake this skill, even if the YouGov tools make number-crunching really easy
  • Ability to interpret data
  • Strong organizational and time management skills
  • The ability and willingness to communicate with a wide range of stakeholders and manage competing demands

Company Description And Culture

YouGov is a global online research company, offering insight into what the world thinks.

We speak daily to our panel of over 27 million registered members to understand opinion and behaviors around the world. We have a strong reputation as a source of accurate data and we’re trusted by the world’s biggest brands to get it right, making us the most quoted market research source in the world.

Why join YouGov?

Join our global team to help us achieve our social mission: to make millions of people’s opinions heard for the benefit of our local, national, and international communities.

Understanding diversity of opinion requires diversity of background. Although our global panel of millions of people worldwide powers our research, our biggest asset is our people. If our research is to be truly representative of what the world thinks, we need people from all walks of life to be part of the team to bring their perspective to the work we do.

Life at YouGov

We are driven by a set of shared values. We are fast, fearless, and innovative. We work diligently to get it right. We are guided by accuracy, ethics, and proven methodologies. We respect and trust each other, bringing these values into everything that we do.

We strive to provide YouGovers with best-in-class benefits to support their physical, financial, and emotional wellbeing. We want our employees to have a sense of belonging and uniqueness in a supportive workplace, so they can bring their full selves to work.

Equal Opportunity Employer

As an Equal Opportunity Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity or expression, and sexual orientation), parental status, national origin, marital status, age, disability, genetic information, HIV status, political affiliation, socioeconomic background, veteran status or any other characteristic protected by law or in line with our responsibilities as a fair and ethic employer. All employment decisions are made based on occupational qualifications, merit, and business need.

Data Privacy

To find out how we collect and use your personal data when you apply for a role at YouGov, please read our privacy notice at https://jobs.yougov.com/privacy

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