B2B Marketing Lead (GSI/AI Marketing)

In this role, you will be at the forefront of driving the “AI Everywhere” narrative, leveraging your B2B marketing expertise to shape the perception of Intel’s full AI stack across a diverse market. Your mission will be to collaborate with headquarters, sales teams, site operations, and the Global Marketing Group (GMG) to amplify our share of voice (SOV) and establish our leadership in the AI domain. By leveraging your expertise, you will drive the adoption of Intel’s AI technologies and influence the industry’s direction, ensuring that Intel remains synonymous with AI innovation and excellence.

Key Responsibilities:

• Lead the promotion of Intel’s “AI Everywhere” narrative and influence the perception of Intel’s AI stack.
• Strategize and execute marketing campaigns targeting the developer community, GSIs, and ISVs in India.
• Foster strong collaborations with HQ, sales team, product marketing teams, and GMG to ensure a unified marketing approach.
• Managing AI-focused marketing campaigns to boost brand visibility and foster business growth, involving strategic planning, execution, and performance analysis to ensure campaigns resonate with target audiences and align with Intel’s business objective.
• Proficiency in marketing tools and data analytics, with an analytical mindset adept at translating data insights into effective marketing strategies.
• Generate innovative ideas and translate them into effective marketing strategies.
• Experience in crafting engaging content such as whitepapers, case studies, videos, and blog posts that articulate the benefits and applications of AI and technology solutions.
• A commitment to staying abreast of market trends, competitor activities, and emerging technologies to inform marketing strategies, ensuring differentiation and thought leadership in the B2B technology landscape.

Qualifications:

• 15+ years of experience in sales or marketing, or preferably within a sales or marketing organization.
• Bachelor’s degree in marketing or a related field; an MBA from a top college is a plus.
• Prior understanding of media, creatives, and B2B stacks.
• Demonstrated project management skills with the ability to lead cross-functional teams.
• Robust understanding of AI, cloud, and tech concepts.
• Proficiency in marketing tools and data analytics.
• Exceptional communication skills, both written and verbal.
• Ability to manage multiple projects and adhere to tight deadlines in a fast-paced environment.
• Creative thinking and innovative strategy development.
• Strong collaborative skills and experience working with technical and non-technical teams.
• Expertise in guiding teams to produce engaging content such as whitepapers, case studies, videos, and blog posts, ensuring the material resonates with audiences and effectively conveys the brand’s value proposition.
• Commitment to staying informed on market trends, competitor activities, and emerging technologies.

Inside this Business Group:

Intel’s Sales and Marketing (SMG) organization works with global customers and partners to solve critical business problems with Intel based technology solutions. SMG works across business units to amplify the customer voice and deliver solutions that accelerate their business. We work across numerous industries, including retail, enterprise and government, cloud services and healthcare as examples. The operations team focuses on forecasting, driving alignment with factory production and delivering efficiency tools and our marketing capability drives demand and localized marketing in locations around the globe. Our sales force navigates a complex partner and customer ecosystem while shaping product roadmaps, driving value for our customers, and collaborating to harness emerging technology trends to deliver comprehensive solutions.

Posting Statement:

All qualified applicants will receive consideration for employment without regard to race, color, religion, religious creed, sex, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, pregnancy, gender, gender expression, gender identity, sexual orientation, or any other characteristic protected by local law, regulation, or ordinance.

Benefits:

We offer a total compensation package that ranks among the best in the industry. It consists of competitive pay, stock, bonuses, as well as, benefit programs which include health, retirement, and vacation. Find more information about all of our Amazing Benefits here.

It has come to our notice that some people have received fake job interview letters ostensibly issued by Intel, inviting them to attend interviews in Intel’s offices for various positions and further requiring them to deposit money to be eligible for the interviews. We wish to bring to your notice that these letters are not issued by Intel or any of its authorized representatives. Hiring at Intel is based purely on merit and Intel does not ask or require candidates to deposit any money. We would urge people interested in working for Intel, to apply directly at https://jobs.intel.com/ and not fall prey to unscrupulous elements.