Digital Content Specialist

As a Digital Content Specialist, you play a critical role in improving and enhancing our e-commerce experience. You optimize the digital presence of the e-commerce platform to ensure that the product and service offering is presented effectively and the emotional connection with the audience is strengthened.


  • Work with cross-functional teams to align digital content and messaging from our e-commerce platform with other brand channels such as newsletters, performance marketing and social media.
  • Coordinate and execute digital strategies and tactics in collaboration with relevant teams to achieve revenue goals. This includes promotions, partnerships and customer acquisition strategies and ensures that implementation is carried out on time and as agreed.
  • Support content development and creation by providing insights and ensuring content is relevant and improves the shopping experience.
  • Manage website content and ensure content and campaigns are delivered in a timely and complete manner.
    Work with digital merchandising to enhance and optimize content to improve customer engagement, cross-selling and storytelling.
  • Use content management systems and digital marketing tools to upload, organize and publish content, adhering to established guidelines and best practices.
  • Coordinate and ensure the daily maintenance of content on webshops such as the homepage, landing pages, FAQ, etc.
  • Be part of a constantly developing high-performance team.


  • First professional experience in the area of ​​digital content or digital merchandising
  • Strong sense of responsibility for assigned projects
  • You are detail-oriented and work organized
  • High flexibility and resilience as well as a structured, independent way of working, but also the ability to be a real team player
  • Analytical and user-centered way of thinking to make the right decisions
  • You are motivated to shape the future of e-commerce with us and enjoy developing digital products.
  • Strong attention to accuracy and attention to detail.
  • An open and positive way of thinking, commitment and team spirit complete your profile


  • Hybrid working model
  • Flat organizational structure and individual development opportunities
  • JobRad subsidy and discount on YT bikes, service & repairs, YT clothing
  • Training opportunities in the YT gym as well as afterwork and lunch rides


Karin McWatt

People & Culture Specialist

About Us


YT Industries was founded in 2008 to provide talented bikers with access to competitive dirt jump bikes. Since then we have taken a pioneering role in this sport. YT stands for Young Talent and reflects the founder’s attitude to life: youth is an attitude. No matter how old you are, it’s never too late to try something new.

We love what we do and we leave conventions behind. Our call goes out to everyone who wants to realize their full potential and free themselves from their shackles. LIVE UNCAGED!

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