Digital Marketing Executive – AI

We are looking for a digital marketing executive to join us as we continue to grow in the Artificial Intelligence space! This brand-new position will be supporting colleagues across the growing AI Teams. This position is instrumental in expanding brand recognition, fostering audience engagement, and driving revenue growth across various digital platforms. Reporting directly to the Head of Digital Marketing

Responsibilities;

• Develop and execute a comprehensive AI digital marketing plan, integrating digital campaigns, digital PR initiatives, and social media strategies.
• Craft engaging content and narratives tailored for digital channels, ensuring consistency with brand guidelines.
• Collaborate with a cross-functional team and help design and source relevant visuals, including banners, artwork, and videos, to enhance the storytelling experience on digital platforms.
• Monitor, measure, and report on the performance of digital marketing initiatives, deriving insights to enhance digital effectiveness.
• Assist the Marketing team in executing global webinars, including pre and post-webinar planning, and confidently managing live webinars.
• Stay up to date with emerging digital marketing trends and technologies.
• Collaborate with agencies and other vendor partners regarding the digital campaigns
• Provide ad-hoc marketing support as required.

To be successful in the role, you will have:

• Excellent understanding of CRM tools, and familiar with tools, such as Salesforce and Pardot or similar (Essential)
• Experience in planning, managing, and executing digital marketing initiatives across various channels.
• Familiar with setting clear campaign goals and a strong understanding of digital tracking, measurement, and reporting tools – ability to analyse digital campaigns, demonstrate actionable insight and ROI
• An individual who is Agile and adaptable as this business continues to expand.

BSI offers a competitive total reward package, an independent and varied job in an international environment, flexible working hours, ongoing training and development with the inclusion of: 27-days annual leave, paid sick leave, bank holidays, health insurance, life insurance, pension plan with company contribution, car allowance (dependent on role), income protection, paid maternity leave, paid paternity leave, paid parental leave, adoption leave, compassionate leave, paid bereavement leave, learning and development opportunities, and a wide range of flexible benefits that you can tailor to suit your lifestyle.

Do you believe the world deserves excellence?

We are proud to be the business improvement company for other organisations to become more sustainable and resilient and finally to inspire trust in their products, systems, services, and the world we live in.

Headquartered in London, BSI is the world’s first national standards organization with more than 100 years of experience. We are a global partner for 86,000 companies and organizations in over 193 countries, offering development, auditing, certification, and training services, including innovative software solutions and cyber security expertise for all industries: from aerospace and automotive to food, construction, energy, healthcare, IT and trade sectors. Incorporated by Royal Charter, we’re truly impartial, and home to the ultimate mark of trust, the Kitemark.

Through our unique combination of consulting, training, assurance, and regulatory services we bring solid and broad knowledge to every company.

If you want to contribute to this inspiring challenge, bring your open and enthusiastic mindset to our dynamic team, apply now, and become part of the BSI family!

D&I Policy:

If you require any reasonable accommodations to be made on account of a disability or impairment throughout out our recruiting process, please inform your Talent Acquisition Partner.

Our Excellence Behaviours: Client-centric, Agile, Collaborative. These three behaviours represent how we do things at BSI. They help us ensure that BSI is a great place to work and a highly successful business.

BSI is conducting face-to-face interviews where appropriate and possible. If you are invited to a face-to-face interview but feel more comfortable with conducting the interview virtually, please speak to a member of our recruitment team.