Manager, Marketing Technology – AI

HubSpot’s mission is to help millions of organizations grow better. Our marketing team plays a critical role in accomplishing this mission by attracting, engaging and delighting our customers at every step of their journey.

We believe that AI will play a critical role in helping us accomplish our mission. In particular, we believe

• AI benefits SMBs more than Enterprises
• AI drives effectiveness more then efficiency
• AI helps buyers more than sellers

And we’re looking for people with a passion for AI who want to make that a reality. We’re seeking someone to fill a leadership role on our Marketing Technology team to manage the strategic development and implementation of AI solutions. This role will be highly cross-functional, both coaching a team of specialists, working with executive leadership on our AI strategy, and partnering with teams across the business to realize the vision.

Responsibilities:

Responsibilities for this role will entail:

• Manage a team of four to six AI “Experience Engineers” – working to incorporate AI into different aspects of HubSpot’s Marketing strategy
• Be responsible for thinking through and planning AI projects. This will cross many different tools and departments, both within and external to Marketing.
• Intake and prioritize ideas from across the business to identify the most potentially impactful solutions. These will include infrastructure for Marketers to take advantage of, as well as customer-facing programs.
• Use knowledge of web services APIs, AI tools, automation tools, and some light coding to coach and train a team that can effectively insert AI into different aspects of our customer journey
• Work with senior leadership to ideate, capture trends and insights, and report on progress. Manage executive communications about the advancements the program makes.

Skills:

We value having a diverse skill set in our Analysts, and are constantly on the lookout for people from new and exciting backgrounds. Some specific things we look for are people who…

• Have experience in a people management role
• Have experience in automation tools (e.g. HubSpot Workflows, Workato, Zapier, other iPaaS tools) and CRMs (e.g. CRM layout, data transfer, etc.)
• Have experience with web services and APIs
• Have light coding experience (no formal developer training required – but this role will be required to create code snippets to transact against APIs)
• Have interest and experience in AI tooling (such as LLMs, vector databases, and transformers)
• Strong project management and communication skills. You must be able to effectively communicate technical topics and areas of progress/blockage to both functional and technical audiences – switching between context and modes of communication as appropriate. Is able to keep contributors on task.
• Have a growth mindset; a love for learning, figuring out how things work and evolving what exists today – and a passion for AI that drives them to stay on the cutting edge of thought leadership in the space.
• Are detailed-oriented and take pride in thorough testing and documentation. Demonstrate a logical and scalable solutioning mindset.
• Are a great collaborator, able to manage relationships with many stakeholders across the business.

Cash compensation range: 120000-180000 USD Annually

This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy from Katie Burke, HubSpot’s Chief People Officer.

The cash compensation above includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are based on a few different factors unique to each candidate, including their skills, experience, qualifications and other job-related reasons.

We know that benefits are also an important piece of your total compensation package. To learn more about what’s included in total compensation, check out some of the benefits and perks HubSpot offers to help employees grow better.

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