Marketing Operations and AI Specialist

Riverbed, the leader in AI observability, helps organizations optimize their user’s experiences by leveraging AI automation for the prevention, identification, and resolution of IT issues. With over 20 years of experience in data collection and AI and machine learning, Riverbed’s open and AI-powered observability platform and solutions optimize digital experiences and greatly improves IT efficiency. Riverbed also offers industry-leading Acceleration solutions that provide fast, agile, secure acceleration of any app, over any network, to users anywhere. Together with our thousands of market-leading customers globally – including 95% of the FORTUNE 100 – we are empowering next-generation digital experiences.

Position

Title: Marketing Operations and AI Specialist

Location: India

What You Will Do:

Riverbed is seeking a dynamic and experienced Marketing Operations and AI Specialist to join our team in India. This role is critical in driving efficiency and effectiveness in our marketing efforts by leveraging AI and data-driven insights , as well as providing general support to the Marketing Operations team . The ideal candidate will have a strong background in marketing operations, martech , data analysis, and AI technologies, with a passion for optimizing marketing strategies and processes.

Key Responsibilities:

Marketing Operations:

• Execute activities within, and optimize , Marketo, Salesforce and other marketing technologies
• Develop and implement processes to improve marketing efficiency and effectiveness.
• Be a data steward for the business, monitoring data quality, raising the alarm on potential issues, and taking corrective actions
• Coordinate with cross-functional teams to ensure seamless execution of marketing campaigns.
• Monitor and analyze marketing performance metrics to identify areas for improvement.
• Support development and reporting of our JIRA instance, with the support of Riverbed’s JIRA IT team
• Develop and execute process documentation and onboarding workflows for the greater marketing team
• Support the development and management of our Sharepoint pages

AI Integration:

• Leverage AI and machine learning technologies to enhance marketing strategies and operations , specifically within creative services, data analysis and lead management use cases .
• Implement AI-driven tools for customer segmentation, personalization, and predictive analytics.
• Stay updated with the latest AI trends and technologies to continuously improve marketing practices.

Data Analysis And Reporting:

• Analyze marketing data to derive actionable insights and recommendations.
• Create and maintain dashboards and reports to track marketing performance.
• Conduct A/B testing and other experiments to optimize marketing campaigns.
• Provide regular reports to senior management on key performance indicators and marketing ROI.

Campaign Management:

• Support the planning, execution, and optimization of multi-channel marketing campaigns.
• Ensure alignment of campaigns with business goals and target audience needs.
• Collaborate with content, design, and digital marketing teams to deploy the Demand Marketing team’s campaigns and content

What Makes You An Ideal Candidate:

• Bachelor’s degree in Marketing , Business, Computer Science, or a related field. A Master’s degree is a plus.
• 3+ years of experience in marketing operations, data analysis, and AI technologies in a business usecase .
• Proficiency with Marketo, SFDC , A BM and other marketing technologies
• Practical experience and aptitude for generative AI technologies ( e.g., ChatGPT, Midjourney, Bard, etc ). Experience with Jasper.ai a plus.
• Strong analytical skills with the ability to interpret complex data and provide actionable insights.
• Excellent project management skills with the ability to manage multiple projects simultaneously.
• Strong communication and interpersonal skills to collaborate effectively with cross-functional teams.
• Demonstrated f amiliarity with digital marketing channels and techniques, including SEO, SEM, email marketing, and social media.

What We Offer:

Our employee benefits including flexible workplace policies, employee resource groups, learning and development resources, career progression pathways, and community engagement initiatives are some of the reasons why we have had great success in bringing in new talent. In addition, our global employee wellness programs are crafted to support the physical, emotional, and financial well-being of our employees.

Benefits & Perks vary by Country.

About Riverbed:

With a 20-year history of innovation, Riverbed is agile, yet proven, and we are disrupting the market with differentiated solutions that enable our customers to deliver secure, seamless digital experiences and accelerate enterprise performance While we are a ‘customer-first’ company, we are all about our people with a shared commitment to creating a global impact. We bring our best selves to work and pursue excellence, trust, and respect for one another. We welcome diversity and value and encourage transparency and open communication throughout the company. We strive to be an inclusive, fair, and enjoyable workplace for our people globally and care about their wellbeing. We are committed to our people, partners, and customers while supporting the communities where we work and live. It’s the Power of WE that binds us together.