Senior Content Marketing Manager, AI

We love going to work and think you should too. Our team is dedicated to trust, customer obsession, agility, and striving to be better everyday. These values serve as the foundation of our culture, guiding our actions and driving us towards excellence. We foster a culture of performance and recognition, allowing us to transform growth as we enable our employees to do the best work of their careers.

This position is based in San Francisco, CA. Across the globe, our Centers of Energy serve as hubs where we accelerate productivity and collaboration, inspire creativity, and cultivate a culture of connection and celebration. Our teams coordinate their time in Centers of Energy to reflect how they work best.

LogicMonitor is proud to be an equal opportunity employer. We deeply care about our employees’ well-being, fostering an environment where every individual is valued and respected. We celebrate the diversity of our team, and are committed to fostering a culture of inclusivity. Come as you are, be yourself, and let’s grow together.

To learn more about life at LogicMonitor, check out our Careers Page.

What You’ll Do:

LM Envision, LogicMonitor’s leading hybrid observability platform powered by AI, helps modern enterprises gain operational visibility into and predictability across their IT stacks, so they can continue to deliver extraordinary employee and customer experiences. LogicMonitor has a layered approach to intelligence, where AI and Machine Learning is baked into every facet of the LM Envision platform to help IT teams improve efficiency, minimize alert fatigue, proactively predict trends, and maximize enterprise growth and transformation.

Our customers love LogicMonitor’s ability to bring cloud and traditional IT together into one view, as seen in minimal churn rates, expansion business, and exciting new customer references. In fact, LogicMonitor has received the highest Net Promoter Score of any IT Infrastructure Management provider. LogicMonitor also boasts high employee satisfaction. We have been certified as a Great Place To Work®, and named one of BuiltIn’s Best Places to Work for the sixth year in a row!

Reporting to the General Manager, AI, this role is responsible for leading LogicMonitor’s content marketing efforts for the Edwin AI product portfolio, while also contributing to inbound pipeline creation efforts across all regions. As part of an incubation team within LogicMonitor, you will wear multiple hats and be the chief architect of the content strategy and be responsible for creating compelling content that drives inbound leads, supports pipeline growth and elevates Edwin AI’s market presence.

A Successful Candidate Will Be Strategic, Results-driven, Collaborative, And Comfortable Working With a Large Team Of High-performers Who Thrive In An Environment Of Continuous Innovation. This Individual Will Build And Manage a Complex Framework By Which Data-driven Decisions Fuel LogicMonitor’s Growth, And They Will Have Expertise In Overseeing Broad Capabilities Across The Following Functional Areas

• Integrated Campaign Marketing – inbound lead development (MDRs), ABM, persona-based nurtures, distribution/syndication channels, promotions, launches
• Digital Marketing – collaborate with central Marketing team on organic SEO, paid media (Google AdWords, Bing, LinkedIn, paid social), review sites (Capterra, G2 Crowd, IT Central Station, TrustRadius)

Here’s a Closer Look At This Key Role:

• Develop and execute a comprehensive content marketing strategy aligned with Edwin AI’s business goals
• Create high-quality, engaging content including blog posts, whitepapers, case studies, and thought leadership pieces
• Optimize content for SEO and lead generation
• Collaborate with the demand generation team to create content that supports campaign objectives
• Ensure consistent quality of planning and execution for demand generation programs that support quarterly pipeline and bookings targets
• Align inbound lead generation channels to drive market interest, buying intent, and pipeline opportunity
• Drive demand gen targets and pipeline forecasts in support of marketing, sales, and company objectives
• Develop content for nurture streams and lead magnets
• Contribute to the planning and execution of integrated marketing campaigns
• Support social media efforts for Edwin AI
• Contribute to email marketing campaigns and strategy
• Track and analyze content performance metrics
• Use data-driven insights to continuously improve content strategy and execution
• Report on content marketing KPIs and their impact on pipeline and revenue
• Work closely with product, sales, and technical teams to ensure content accuracy and relevance

What You’ll Need:

• 7+ years of content marketing experience, preferably in high-growth B2B tech or SaaS, driving revenue impact
• Proven track record of creating content that drives leads and contributes to pipeline growth
• Strong understanding of AI, machine learning, and IT infrastructure concepts
• Experience with content management systems, SEO best practices, and analytics tools
• Familiarity with marketing automation platforms and demand generation tactics
• Experience working in fast-paced, startup-like environments
• Strong project management and organizational skills
• Experience marketing to IT technology buyers at various levels in a recurring revenue model
• Core understanding of web analytics and conversion rate optimization to drive opportunity prioritization
• Proven success in developing actionable segmentation strategies to drive awareness and lead acquisition efforts
• Ability to navigate ambiguity, make informed decisions with the best available data, and navigate competing priorities
• Exceptional writing and presentation skills, with the ability to explain complex technical concepts clearly